A well-planned and executed space plan strategy is crucial for any business and helps companies to considerably boost their sales. This is pretty much understood by companies, which is why each of them, big and small, has started developing planogram strategies for their product placements and promotions.

The process of creating planograms is a collaborative process that involves experience and insights from category management team related to the analysis of sales data, market trends, shopper feedback and other data.

However, the implementation of those strategies, sometimes, does not work as intended inviting unexpected losses, mostly a decrease in sales. Why is that so?

Certain obstacles can really come in between one’s retail execution. In this post, we would be discussing about the most common ones in brief. Hope this would be helpful in raising awareness and help companies get prepared to tackle them.

1. Wrong or incomplete promotions:

FMCG companies spend a considerable amount of their time in planning seasonal promotions and implementing them in-store. However, due to the constant change of products and their promotions, retail stores often fail to set everything up on time. As a result, a lot of money spent on campaigns would prove worthless.

A company which really wants to benefit from retail planograms not only need to spend time on planning and creating their planogram but also, they need to make sure that it is implemented properly. That includes verifying and discussing the planogram or promotional guide of the products in the stores with their team and making adaptations on time.

2. Delayed shelf replenishment:

Empty shelves and unavailability of the desired products are major obstacles to retail success. An empty shelf doesn’t always mean that the store is out of products. It can also happen when the staff fails to restock shelf spaces. But this can have a bigger impact if it happens frequently, making the customer leave empty handed.

Since nobody wants to lose customers it is important to make sure that shelves are always packed. Using simple a planogram tool can help retailers in the proper planning and monitoring of the shelves.

3. Limitation to verify compliance:

As mentioned above, companies who want to benefit from retail planograms have to make sure that the planograms are implemented properly. In many cases, companies sell their products in various stores with different promotional campaigns. Keeping track of every single placement can, therefore, be a tedious task for even a well-established field force. So, companies should look out for alternative solution to have their products checked and make sure their strategies are executed as planned.

We had discussed about an alternative solution for ensuring compliance!

There are numerous ways for companies to conquer these obstacles. All you have to do is to decide which one works best for you! Also, one bad experience should not keep you from trying again.

Let us show you, how we can help you boost your retail execution! Contact us!